![]() It is also following its diversity, equity, and inclusion initiatives in its user prioritization efforts. Nike's initial focus is in the North American geography along with select European countries, but it will expand over time. Everyone else will be added to a waitlist.Īccess codes will also be available via IRL community events as well as through interacting on the. ![]() ![]() SWOOSH handle and set up their accounts at that time. Users who are lucky enough to get an access code will be able to select a. 18, will be the first official day for public registration via the. This ID will be the token that enables future activity on the platform.įor now, the site is in a closed beta phase, thus only those who have been sent an invite access code will be able to register.įriday, Nov. Nike will help facilitate and encourage community members to help "create the future alongside us," with select creators even able to earn royalties on their virtual products. Nike's vision for the platform is to start as the home for collectors to hold their favorite virtual shoes, jerseys, or accessories, but over time it wants to be a place for community co-creation. The BitGo wallet will only hold virtual creations (NFTs) and not any digital currencies. The payment rails will be powered by Stripe (with all transactions executed in the user's local currency), and the custodial wallet or "safe" will be powered by BitGo. The platform will exist on the Polygon blockchain, and it will have both payment and custodial wallet functionality. The Nike virtual creations will serve as interactive digital wearables, to be worn in video games or other immersive experiences (to be announced soon). digital shoes or jerseys) as well as a membership layer via its own domain " swoosh.nike." SWOOSH will be a platform for all of Nike's virtual creations, including a marketplace to buy and trade virtual collectibles (i.e. Where Can Users Follow for More Information on.What Does it Mean for the RTFKT NFT ecosystem?.However, a move like this raises a lot of questions, which we'll seek to answer in this post, including: This is a major move for the retailer and shows the importance and critical role that blockchain and NFTs will play in Nike's digital transformation plans. 14 announcing its new web3 platform ".SWOOSH," a new digital community and experience. ![]()
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